Ever received aged tax leads that were so watered down, so diluted that they were almost worthless? Well, worthless may be a stretch but the lead was probably not worth what you paid for it.
One of the most critical questions is how many times a lead has been sold. This is an important issue especially when buying aged tax leads. For aged leads, obviously a lead that was initially only sold once as a real-time internet lead through a contact form is the best option. However, you may find certain lead generation companies who will sell these leads time and time again thus diluting their effectiveness. So before you buy aged leads this should be the first question you ask.
The more they have been resold, the higher the competition and the lower the close rate. In some instances, aged leads have been sold so many times and become so watered down that it defeats the sales cycle. Be wary of leads that appear too cheap in price. Why is this the case? They may have been sold so many times that they almost become worthless. Remember the old saying – you get what you pay for. This is often the case with aged leads. Cheaper does not always mean better.
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