Ever received aged tax leads that were so watered down, so diluted that they were almost worthless? Well, worthless may be a stretch but the lead was probably not worth what you paid for it. One of the most critical questions is how many times a lead has been sold. This is an important issue [...]
When it comes to tax debt leads, there are a variety of solutions available to tax resolution firms. But before you initiate an internet tax lead campaign, make sure that you have carefully thought through the issues required to make your campaign successful. Knowing how the internet lead is generated can be one of the [...]
Let’s be clear that not all leads are of equal quality and differences do exist. Most internet-based leads are generated through organic search, pay-per-click (PPC), email, or co-registration. Understanding the differences in these campaigns can be very important to the lead buyer. Organic search is often the highest quality aged lead because the prospect was [...]
For obvious reasons, when acquiring aged tax leads, one of the most important factors is determining average lead age. Most of the effective aged leads will be 60-90 days old category. Be careful with leads that are older than this. In general, leads greater than 90 days old will start to lose their effectiveness and [...]
When it comes to tax relief leads, measuring return on investment (ROI) on a campaign is a difficult process. It is not just about tracking the numbers. To ensure that your campaign is successful, you must develop a strategic plan and monitor its progress. Any successful marketing approach is structured to take advantage of key [...]
Take a look at the whitepaper below: http://www.leads360.com/download/whitepapers/leads360_optimizing_call_attempts.pdf
