Tax Leads

When you are kicking off a lead generation campaign there are many issues that need to be considered.  But first and foremost, you need to be ready to carefully experiment and track your results at a detailed level.  Now when I say experiment, I mean that you should try a variety of lead types, including [...]

The reality is that most CPAs are not really looking for new clients. Generally, client referrals more than offset normal client attrition. But when you consider tax settlement leads, that is a different dynamic and many firms are actually finding themselves aggressively searching for new clients. But the question is…what marketing is the most efficient [...]